The Business of Digital Publishing

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.

Autorentext
Frania Hall is a senior lecturer at the University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.

Klappentext
Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

Inhalt
IntroductionPart I: Technology context for digital publishingChapter 1. Developments towards digital productionChapter 2. Structure for dataChapter 3. Working with the web and other technology developmentsChapter 4. Organising content and the digital development processChapter 5. The context for ebook formats, e-readers and digital productsPart II: Publishing sectorsChapter 6. Developmentd in digital professional reference publishingChapter 7. Developments in digital publishing for the academic marketChapter 8. Developments in digital publishing in the education marketChapter 9. Developments in digital publishing for consumer marketsPart III: Digital publishing issuesChapter 10. Copyright, piracy and selling rightsChapter 11. Digital marketing, social media and discoverabilityChapter 12. New working practices and creative entrepreneurshipChapter 13. Social media and discoverabilityChapter 14. Convergence issues and the emerging reader/writer economyChapter 15. Self-publishing and other digital reader/writer economiesChapter 16. Futurizing publishing structures

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