Determinants of Motion Picture Success

Despite numerous studies that try to explain the success of motion pictures, the question what really makes a movie successfully remains. Thus far, an unambiguous answer does not exist. The author, Sebastian Grosse, set himself the ambitious goal to answer the following question: What are the most influential key determinants for the success of a motion picture and how does word of mouth incorporate into them? Based on findings of current studies success factors are evaluated according to the strength of their impact on a movie's success. After- wards, path analysis is run in order to test interrelationships between the most significant determinants. This reference book is for aspiring film- makers, film journalists, critics and marketing researchers. It is suitable as a starting and base point and serves furthermore as decision aid for senior management tasks in film production and marketing. This book provides: a detailed overview of all relevant success factors that have been studied to date; a concise, but easy to understand insight into latest studies on motion picture success and worldwide unique and exclusive findings about the mode of action of word of mouth with movies.

Autorentext
is Dipl.-Kfm. for media. He studied media economics at TU Ilmenau and is a specialist for marketing research for movies. Moreover, he taught as a tertiary lecturer and cooperated with several television networks. As an author, he recently published "Erfolg von Kinofilmen". Find more under www.sg-germany.de.

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