Social Media and Integrated Marketing Communication

Informationen zum Autor Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington. Klappentext Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. Social Media and Integrated Marketing Communication: A Rhetorical Approach is a thoughtful, groundbreaking work, uniting a classical liberal arts tradition with practical considerations of integrated marketing communication in response to the continued expansion of social media. -- Ronald C. Arnett, Duquesne University Zusammenfassung Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication! with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. Inhaltsverzeichnis IntroductionChapter 1: Social Media as Rhetoric and CommunicationChapter 2: A History and Philosophy of Integrated Marketing Com-munication (IMC)Chapter 3: Social Media, IMC, and Rhetorical DecorumChapter 4: Social Media, IMC, and the AudienceChapter 5: Social Media, IMC, and Communication EthicsConclusion

Klappentext
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Inhalt
Introduction Chapter 1: Social Media as Rhetoric and Communication Chapter 2: A History and Philosophy of Integrated Marketing Com-munication (IMC) Chapter 3: Social Media, IMC, and Rhetorical Decorum Chapter 4: Social Media, IMC, and the Audience Chapter 5: Social Media, IMC, and Communication Ethics Conclusion

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