Sony

Informationen zum Autor John Nathan, the Takashima Professor of Japanese Cultural Studies at the University of California, Santa Barbara, is the author of a definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and the Nobel laureate Kenzaburo Oe into English. He is alsoan Emmy Award-winning filmmaker. John Nathanlives in Santa Barbara, California. Klappentext Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune). Leseprobe The Founding Fathers: In Pursuit of a Postwar Dream At the center of the postwar social organism called Sony Corporation stands one of business history's most productive and intriguing relationships. For over forty years, Masaru Ibuka and Aldo Morita grew Sony together, from adjoining offices, reveling in each other's company. Their personal secretaries, women who devoted themselves to their well-being for dozens of years and who remain at work maintaining their deserted offices today, every book and electronic gadget in place, like to remember them facing each other on the rug, playing with a prototype that Ibuka had snatched from the hands of one his engineers and carried upstairs gleefully to show Morita. Sometimes, if one of them had just returned from a trip to America, the focus of their pleasure would be a shopping bag full of actual toys from F.A.0. Schwarz. Ibuka's son, Makoto, recalls somewhat ruefully the mechanical toys his father bought for him on trips abroad; the gifts were handed over only after having been taken apart and reassembled, or partially reassembled, in the office of the president. Morita's second son, Masao, remembers that a visit to the founders' offices was like stepping inside a toy box. His father always purchased two of any toy or mechanical gimmick--an electric potato peeler, for example--one for himself and one for Ibuka. Ibuka had a lifelong passion for electric trains and was president of the Japan Association of Microtrains; for a period of years, a narrow-gauge track was installed along the walls of his office. Morita collected mechanical organs, music boxes, and player pianos. His favorite toy was a remote-controlled helium balloon. When they were both at work, Ibuka and Morita took lunch together, sometimes inviting someone else to join them in the company dining room. Each knew the other's office as well as his own: Ibuka was an inveterate tinkerer, and as he sat at his desk, fixing a watch or a radio, he would call out to his secretary, "Go into Morita's office and see if there isn't a set of small screwdrivers in the third drawer of his desk." If Ibuka and Morita had serious disagreements over the years, they resolved them privately. Regarding company policy they spoke with one voice; no one in or outside Sony ever heard either of them criticize the other. Nor has anyone who has ever seen them together failed to remark on the exclusive bond that seemed to unite them in a mysterious way. According to Makoto Ibuka: "They were closer than lovers, even Mrs. Morita felt that. They were bound together by a tie...

Klappentext
Named one of the best business books of the year (by Fortune and Newsweek), SONY is the "intimate biography of one of the world's leading electronics giants" (San Francisco Chronicle) as well as one of the most fascinating and complex of all corporate stories. Drawing on his unmatched expertise in Japanese culture and on unique, unlimited access to Sony's inner sanctum, John Nathan traces Sony's evolution from its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its current worldwide success. "Richly detailed and revealing" (Wall Street Journal), the book examines both the outward successes and, as never before, the mysterious inner workings that have always characterized this company's top ranks. The result is "a different kind of business book, showing how personal relationships shaped one of the century's great global corporations" (Fortune).

Leseprobe
The Founding Fathers: In Pursuit of a Postwar Dream

At the center of the postwar social organism called Sony Corporation stands one of business history's most productive and intriguing relationships. For over forty years, Masaru Ibuka and Aldo Morita grew Sony together, from adjoining offices, reveling in each other's company. Their personal secretaries, women who devoted themselves to their well-being for dozens of years and who remain at work maintaining their deserted offices today, every book and electronic gadget in place, like to remember them facing each other on the rug, playing with a prototype that Ibuka had snatched from the hands of one his engineers and carried upstairs gleefully to show Morita. Sometimes, if one of them had just returned from a trip to America, the focus of their pleasure would be a shopping bag full of actual toys from F.A.0. Schwarz. Ibuka's son, Makoto, recalls somewhat ruefully the mechanical toys his father bought for him on trips abroad; the gifts were handed over only after having been taken apart and reassembled, or partially reassembled, in the office of the president. Morita's second son, Masao, remembers that a visit to the founders' offices was like stepping inside a toy box. His father always purchased two of any toy or mechanical gimmick--an electric potato peeler, for example--one for himself and one for Ibuka. Ibuka had a lifelong passion for electric trains and was president of the Japan Association of Microtrains; for a period of years, a narrow-gauge track was installed along the walls of his office. Morita collected mechanical organs, music boxes, and player pianos. His favorite toy was a remote-controlled helium balloon.

When they were both at work, Ibuka and Morita took lunch together, sometimes inviting someone else to join them in the company dining room. Each knew the other's office as well as his own: Ibuka was an inveterate tinkerer, and as he sat at his desk, fixing a watch or a radio, he would call out to his secretary, "Go into Morita's office and see if there isn't a set of small screwdrivers in the third drawer of his desk."

If Ibuka and Morita had serious disagreements over the years, they resolved them privately. Regarding company policy they spoke with one voice; no one in or outside Sony ever heard either of them criticize the other. Nor has anyone who has ever seen them together failed to remark on the exclusive bond that seemed to unite them in a mysterious way. According to Makoto Ibuka: "They were closer than lovers, even Mrs. Morita felt that. They were bound together by a tie so tight it was more like love than friendship. The connection was so deep that not even their wives could break into it when they were together. Even now, when they're both sick, when Mr. Morita comes to visit my father or my father pays Mr. Morita a visit, they sit together in silence, holding hands, the tears running down their cheeks, and they're communicating without words. That's the kind of friendship they always shared."

Morita's two sons echo Makoto Ibuka's feelings about the bond between their fathers. Hideo Morita, the elder, r…

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