Publishing

This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.

Informationen zum Autor Richard Guthrie is a researcher of print and digital book publishing with twenty years media production experience. He has a MA and PhD in publishing studies and has lectured in Publishing Studies at the University of Greenwich, London. He is author of Power Over Publishing which caused quite a stir in the industry when it was released and is frequently quoted in debates over ebooks. Other published articles include: Why has the e-book revolution stalled? (Logos, 18/1, 2007), Riding the eFrenzy of 2000: Stephen King and the e-book ," (Logos 17/3, 2006), Electronic Publishing: the unanswered challenge ( Logos, 16/2, 2005), and E-books in development hell, Gemstar s demise and the Murdoch factor (Logos, 14/4, 2003) Klappentext This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing. Zusammenfassung This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context! describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing. Inhaltsverzeichnis Introduction Chapter 1: A History of Books The First Paradigm: From Vellum Codex to Print Book 1475-1533: The Early English Trade 1533-1694: Age of Control 1694-1774: Rise of The Publisher 1774-1935: Era of the Publishing Firm 1935-1970: The Paperback Revolution 1965-Now: Conglomerate Publishing Chapter 2: The Publishing Process The Value Chain The Editor s Task The Production Process Architecture of the Book Printing, Paper & Bookbinding Budgeting a Book Author-House Relations Agents Writers Readers Chapter 3: Sectors in the Anglophone Model Consumer or Trade Books Academic, Scholarly or Higher Education Publishing Professional and Journal Publishing Education English Language Training Reference Children s Books Religion Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009 Chapter 4: Craft to Corporation Brands The Business of Publishing The Corporatisation of Books Corporate Strategies The Mechanics of Mergers The Rise of the Big Five Trade Publishers The Twenty-First Century Chapter 5: Copyright and Publishing Law The Statute of Anne Timeline of Copyright and Intellectual Property Law Copyright Today Defamation and Libel Seditious Libel Malicious Falsehood Obscenity Libel & Libel Tourism Copyright Infringement Moral Right and Integrity Digital Law Fair Use and First Sale in the Digital Age Chapter 6: Rights and Contracts Book Club Rights Paperback Rights Translation Rights Serial Rights Territorial Rights Other Anglophone Markets Publishing Contracts Contract Clauses Subsidiary Rights in Contracts Chapter 7: Marketing, Promotion and Bookselling The Marketing Jigsaw Sales Timeline & Techniques The Blurb Business to Consumer (B2C) Prizes and Sales Bookselling Practice How and Why Books Sell Discounts, Sale and Return Chapter 8: The Era of Digital Publishing The Internet Open Source Culture Social Networking Broadcasting v. Networking Media Regulation Advertising Guerilla Marketing Piracy & Digital Music Print on Demand (POD) Google Books E-Books ...

Inhalt
Introduction
Chapter 1: A History of Books
The First Paradigm: From Vellum Codex to Print Book
1475-1533: The Early English Trade
1533-1694: Age of Control
1694-1774: Rise of The Publisher
1774-1935: Era of the Publishing Firm
1935-1970: The Paperback Revolution
1965-Now: Conglomerate Publishing
Chapter 2: The Publishing Process
The Value Chain
The Editor s Task
The Production Process
Architecture of the Book
Printing, Paper & Bookbinding
Budgeting a Book
Author-House Relations
Agents
Writers
Readers
Chapter 3: Sectors in the Anglophone Model
Consumer or Trade Books
Academic, Scholarly or Higher Education Publishing
Professional and Journal Publishing
Education
English Language Training
Reference
Children s Books
Religion
Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
Chapter 4: Craft to Corporation
Brands
The Business of Publishing
The Corporatisation of Books
Corporate Strategies
The Mechanics of Mergers
The Rise of the Big Five Trade Publishers
The Twenty-First Century
Chapter 5: Copyright and Publishing Law
The Statute of Anne
Timeline of Copyright and Intellectual Property Law
Copyright Today
Defamation and Libel
Seditious Libel
Malicious Falsehood
Obscenity
Libel & Libel Tourism
Copyright Infringement
Moral Right and Integrity
Digital Law
Fair Use and First Sale in the Digital Age
Chapter 6: Rights and Contracts
Book Club Rights
Paperback Rights
Translation Rights
Serial Rights
Territorial Rights
Other Anglophone Markets
Publishing Contracts
Contract Clauses
Subsidiary Rights in Contracts
Chapter 7: Marketing, Promotion and Bookselling
The Marketing Jigsaw
Sales Timeline & Techniques
The Blurb
Business to Consumer (B2C)
Prizes and Sales
Bookselling Practice
How and Why Books Sell
Discounts, Sale and Return
Chapter 8: The Era of Digital Publishing
The Internet
Open Source Culture
Social Networking
Broadcasting v. Networking
Media Regulation
Advertising
Guerilla Marketing
Piracy & Digital Music
Print on Demand (POD)
Google Books
E-Books

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