Global Impact of South Korean Popular Culture

Informationen zum Autor Edited by Valentina Marinescu - Contributions by Crystal S. Anderson; Ecaterina Balica; Colette Balmain; Paula Iadevito; Pawel Kida; Valentina Marinescu; Vladislava Mazaná; Suray Agung Nugroho; Irina Sotirova; Atsushi Takeda; Sherri L. Ter Molen and Sunny Klappentext This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary "maps" of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the "national" culture of each respective country. The contributions to this volume illustrate the "globalization" of the cultural products of Hallyu and show the various faces of Hallyu around the world. Zusammenfassung This book presents the reception of Hallyu ("the Korean Wave") and the real and imaginary maps of the export of South Korean cultural products around the world. It is an interdisciplinary and multicultural approach to the impact of Hallyu, including chapters on the effects of South Korean culture on countries in Europe, the Americas, and Asia. Inhaltsverzeichnis Chapter 1: Many faces of Hallyu in the global world-Valentina MarinescuPart I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas-Sunny YoonChapter 3: Hallyu in Indonesia - Suray Agung NugrohoChapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan-Atsushi TakedaPart II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic-Vladislava MazanáChapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel KidaChapter 7: Hallyu and students' motivation in studying Korean-Irina SotirovaChapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette BalmainChapter 9: Audience persceptions and representations of Korea-The Romanian experience-Valentina Marinescu, Ecaterina BalicaPart III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing-Sherri L. Ter MolenChapter 11: HallyU.S.A: America's Impact on The Korean Wave-Crystal S. AndersonChapter 12: Hallyu and Cultural Identity: A sociological approach to the Korean Wave in Argentina-Paula Iadevito...

Klappentext
This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary "maps" of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the "national" culture of each respective country. The contributions to this volume illustrate the "globalization" of the cultural products of Hallyu and show the various faces of Hallyu around the world.

Zusammenfassung
This book presents the reception of Hallyu ("the Korean Wave") and the real and imaginary maps of the export of South Korean cultural products around the world. It is an interdisciplinary and multicultural approach to the impact of Hallyu, including chapters on the effects of South Korean culture on countries in Europe, the Americas, and Asia.

Inhalt
Chapter 1: Many faces of Hallyu in the global world-Valentina Marinescu Part I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas-Sunny Yoon Chapter 3: Hallyu in Indonesia - Suray Agung Nugroho Chapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan-Atsushi Takeda Part II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic-Vladislava Mazaná Chapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel Kida Chapter 7: Hallyu and students' motivation in studying Korean-Irina Sotirova Chapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette Balmain Chapter 9: Audience persceptions and representations of Korea-The Romanian experience-Valentina Marinescu, Ecaterina Balica Part III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing-Sherri L. Ter Molen Chapter 11: HallyU.S.A: America's Impact on The Korean Wave-Crystal S. Anderson Chapter 12: Hallyu and Cultural Identity: A sociological approach to the Korean Wave in Argentina-Paula Iadevito

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