Grassroots for Hire

Autorentext
Edward T. Walker is Assistant Professor of Sociology at the University of California, Los Angeles. His scholarly interests include social movements, organizations, public participation, and the political mobilization of firms and industries. His research has been published in the American Sociological Review, the American Journal of Sociology, Social Problems, Public Opinion Quarterly, and Business and Society, and has been supported by the National Science Foundation, the Robert Wood Johnson Foundation and the American Sociological Association. His commentaries have appeared in The New York Times, The Huffington Post and Contexts magazine.

Klappentext
This book examines how elite consultants are reshaping democracy by helping corporations and powerful advocacy groups to mobilize grassroots participation.

Zusammenfassung
Aimed at students and researchers in sociology, political science, management, and communication, this book illuminates how elite consultants have adopted grassroots advocacy tactics for paying clients. Rather than being dismissed as mere 'astroturf', these consultants' campaigns should be seen as having real effects on political participation and policymaking.

Inhalt
Acknowledgements; Part I. Sources: 1. Grassroots from the top down; 2. Defining the field and its implications; 3. The formation of a grassroots industry; Part II. Structure: 4. Methods for mobilizing the public; 5. Corporate grassroots; 6. Outsourcing advocacy? Consulting for associations; Part III. Outcomes: 7. Participatory and policy impacts; 8. Conclusion; Appendix; Bibliography.

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