A Novel Marketplace

Informationen zum Autor Evan Brier teaches English at the University of Minnesota, Duluth. Klappentext Analyzing novels such as "The Sheltering Sky!" "Fahrenheit 451!" and "Peyton Place!" Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture! even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings. Zusammenfassung Analyzing novels such as The Sheltering Sky! Fahrenheit 451! and Peyton Place! Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture! even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings. Inhaltsverzeichnis Introduction: Selling the Novel in the Age of Mass Culture Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky Chapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail Notes Works Cited Index Acknowledgments

Autorentext
Evan Brier teaches English at the University of Minnesota, Duluth.

Klappentext
Analyzing novels such as "The Sheltering Sky," "Fahrenheit 451," and "Peyton Place," Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.

Zusammenfassung
Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.

Inhalt
Introduction: Selling the Novel in the Age of Mass Culture
Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky
Chapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture
Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit
Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline
Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer
Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail
Notes
Works Cited
Index
Acknowledgments

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