A Passion to Win

A titan of modern media, Viacom Chairman Sumner Redstone reveals how he battled his way to become the head of one of the world's greatest media empires, and the richest man in entertainment.

Financial World When Sumner Redstone gets going, it's like watching a TV video on fast forward!

Autorentext
Sumner Redstone is chairman and chief executive officer of Viacom. He maintains residences in New York and Newton, Massachusetts.

Klappentext
In one of the great business autobiographies of this or any other year, Sumner Redstone, at age 77, reveals, blow-by-blow, how he battled his way to control and ownership of a vast media and entertainment empire that includes Paramount Pictures, MTV, Nickelodeon, Blockbuster, Simon & Schuster, and now CBS. This is not the story of "a modern manager" such as a Jack Welch or a Gerald Levin; rather it is the story of the epic rise of a media giant, in the grand tradition of the Hearsts, Paleys, and Pulitzers. Redstone can proudly exclaim, "I AM VIACOM!"

A Passion to Win tells the whole extraordinary, inside story of his battles and friendships with Barry Diller, Paramount head Martin Davis; his abrupt firing of CEO Frank Biondi and Simon & Schuster CEO Richard Snyder, among others; and finally in an $85 billion merger, loosening his powerful grip to consent to CBS chief Mel Karmazin as Viacom COO. But the book also provides countless practical insights into his credo of "Content is King" and his amazing talent for negotiation -- perhaps unrivaled in the entire industry. At the heart of the book is the relentless drive that helped Redstone overcome every obstacle in the way of his $10 billion takeover of Paramount, one of the toughest and nastiest battles in modern media history.

Zusammenfassung
In one of the most fascinating business autobiographies of this year, Sumner Redstone tells the unvarnished story of how he overcame every obstacle to build a vast media and entertainment engine that includes Paramount, MTV, CBS, Nickleodeon and Blockbuster. A larger-than-life figure in the grand tradition of the Hearsts, Paleys and Pulitzers, and voted by 600 corporate executives as the #1 most inspiring CEO, this is the man who can truly say, "I AM VIACOM." A PASSION TO WIN is a riveting look behind the scenes at the highly charged negotiations that won Redstone both Viacom and Paramount. The book reveals the intense business calculations and strong emotions of Redstone's head-to-head confrontations with such adversaries as Barry Diller and H. Wayne Huizenga. And when Blockbuster went into the tank, risking Redstone's fortune and life's work with it, A PASSION TO WIN takes the reader on a financial roller-coaster ride on which Redstone revolutionised the video industry and righted his company. In a world of high-visibility corporate battles, Redstone pulls no punches. This is a book that shows the reader what it takes to win. Never before has Sumner Redstone revealed himself so candidly, and now with the assistance of writer Peter Knobler, he has produced an inspirational life story that will command major attention.

Inhalt
Contents

Acknowledgments

Prologue: The Fire This Time

1 Blockbuster Tanks

2 Breaking the Codes

3 National Amusements

4 Stick to What You Know

5 Viacom -- the Opening

6 Viacom -- the Battle

7 Viacom -- Running the Show

8 I Want My MTV

9 The Paramount Deal

10 The Deal from Hell

11 To Hell and Back

12 The Shakeout

13 We Are All Viacom

14 The Turnaround

15 Eye on the Future

Index

#	Onlineshop	Preis CHF	Versand CHF	Total CHF
1	Seller	0.00	0.00	0.00