People's Car

Informationen zum Autor Bernhard Rieger teaches modern and contemporary history at University College London. Klappentext Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures. Zusammenfassung Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives! engineers! advertisers! car collectors! suburbanites! hippies! and everyday drivers across nations and cultures.

Autorentext
Bernhard Rieger is Professor of European History at the University of Leiden.

Klappentext
Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.

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