Creating the Nazi Marketplace

Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Informationen zum Autor S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945 1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History. Klappentext Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Zusammenfassung Creating the Nazi Marketplace is an innovative study of marketing! advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling! while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. Inhaltsverzeichnis Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.

Zusammenfassung
Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.

Inhalt
Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.

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