Hallyu 2.0

Hallyu 2.0

Einband:
Kartonierter Einband
EAN:
9780472052523
Untertitel:
The Korean Wave in the Age of Social Media
Genre:
Medien & Kommunikation
Autor:
Sangjoon Nornes, Abe Mark Lee
Herausgeber:
The University of Michigan Press
Anzahl Seiten:
296
Erscheinungsdatum:
30.06.2015
ISBN:
978-0-472-05252-3

Klappentext Collectively known as Hallyu! Korean music! TV programs! films! online games! and comics enjoy global popularity! thanks to new communication technologies. Contributors to Hallyu 2.0 explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans! markets! and consumers; and how scholars can analyse! interpret! and envision the future of this cultural phenomenon. Zusammenfassung The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Klappentext
Collectively known as Hallyu, Korean music, TV programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. Contributors to Hallyu 2.0 explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers; and how scholars can analyse, interpret, and envision the future of this cultural phenomenon.

Zusammenfassung
The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave


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