The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's

Zusatztext Advance Praise for The Ten Faces of Innovation "Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow." Seth Godin! author of Purple Cow A concensus is emerging that Innovation must become most every firm's 'Job One.' 'Hurdle One!' however! is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that 'culture of innovation.' Rigorously applying his 'Ten Faces' will get the innovation ball rolling ... fast. Bravo! Tom Peters Critical Acclaim for Tom Kelley's Previous National Bestseller The Art of Innovation Tom Kelley has unlocked the magic box of innovation for corporate America. Bruce Nussbaum! BusinessWeek In light of all the books on the market about creativity! it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical! clearly written! and highly detailed. USA Today On nearly every page! the story of some upstart invention is recounted in patter that's as good as a skilled magician's. Almost like visiting an IDEO workshop in person. Wired Informationen zum Autor Tom Kelley with Jonathan Littman Klappentext Filled with engaging stories of how companies like Kraft! Intel! Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience! this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. We've all been there. The pivotal meeting where you push forward a new idea or proposal you're passionate about. A fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. And then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: Let me just play Devil's Advocate for a minute . . . Having invoked the awesome protective power of that seemingly innocuous phrase, the speaker now feels entirely free to take potshots at your idea, and does so with complete impunity. Because they're not really your harshest critic. They are essentially saying, The Devil made me do it. They're removing themselves from the equation and side­stepping individual responsibility for the verbal attack. But before they're done, they've torched your fledgling concept. The Devil's Advocate gambit is extraordinary but certainly not uncommon, since it strikes so regularly in the project rooms and board­rooms of corporate America. What's truly astonishing is how much punch is packed into that simple phrase. In fact, the Devil's Advocate may be the biggest innovation killer in America today. What makes this negative persona so dangerous is that it is such a subtle threat. Every day, thousands of great new ideas, concepts, and plans are nipped in the bud by Devil's Advocates. Why is this persona so damning? Because the Devil's Advocate encourages idea-wreckers to assume the most negative possible per­spective, one that sees only the downside, the problems, the disasters-­in-waiting. Once those floodgates open, they can drown a new initia­tive in negativity. Why should you care? And why do I believe this problem is so important? Because innovation is the lifeblood of all organizations, and the Devil's Advocate is toxic to your cause. This is no trivial matter. There is no longer any serious debate about the primacy of innovation to the health and future strength of a corporation. Even the staid British publication The Economist recently claimed, Innovation is now recognized as the single most important ingredient in any modern economy.

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