Managing Football

Examines the important business challenges in the football industry and the management of football businesses and covers the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.

Autorentext
Sean Hamil is a lecturer at Birkbeck College, University of London, UK.Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.

Klappentext
Football is big business - the biggest sport on the planet, it has seen a massive commercial boom over the last twenty years which has resulted in it being worth $12 billion per annum, globally. Managing Football is the first book to respond to the growing professionalisation of the sport and the need for a text which both students on sport management courses and practitioners in the field can use. Expertly edited by two well known specialists in football management, it draws together the work of a world-class contributor team to form a comprehensive diagnosis of the most important issues facing football managers across the world, providing the reader with: * Cutting edge analysis of all the important issues in the football industry and the management of football.

Inhalt
SECTION 1: Managing football
1. Introduction and market overview 2. Ownership and governance 3. Finance, revenue generation and cost control 4. Broadcasting and technology 5. International and global development 6. Sport marketing and sponsorship 7. Law and regulation 8. Organising and human resource management 9. Supply chains, retailing and distribution 10. Leagues and competitions 11. Agents and intermediaries 12. Stadiums and facilities 13. Public relations and the media
SECTION 2: Managing football in the big 5
14. England 15. Spain 16. Italy 17. France 18. Germany
SECTION 3: Managing football in emerging markets
19. Australia 20. North America 21. United Arab Emirates 22. China 23. South Africa
SECTION 4: Managing football in established markets
24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia 29. Conclusions

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