The Intention Economy

Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

Autorentext
Doc Searls is senior editor of Linux Journal, coauthor of The Cluetrain Manifesto, and one of the world’s most widely read bloggers. In The World is Flat, Thomas L. Friedman calls him “one of the most respected technology writers in America.” Searls is a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow at the Berkman Center for Internet & Society at Harvard University, where he continues to run ProjectVRM.


Klappentext
Who owns the marketplace? Is it business--or the customer? According to Searls, widely read journalist and blogger and co-author of "The Cluetrain Manifesto," customers are creating an imperative shift in the way goods and services are delivered in this economy.


Zusammenfassung
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.

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