Pikachu's Global Adventure

Informationen zum Autor Joseph Tobin is the Nadine Mathis Basha Professor of Early Childhood Education at Arizona State University. He is the author of ""Good Guys Don't Wear Hats" Children's Talk about the Media! "editor of "Making a Place for Pleasure in Early Childhood Education! "and coauthor of "Preschool in Three Cultures: Japan! China! and the United States." Klappentext Pokemon in a transnational and multidisciplinary perspective. Zusammenfassung Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective Inhaltsverzeichnis Contexts and Issues Introduction; Structure! agency and pedagogy in children's media culture; Cuteness as Japan's millennial product Global Circulation How Japanese is Pokemon?; Localizing the Pokemon TV series for the American market; Panic attacks: Anti-Pokemon voices in global markets Places and Practices Initiation rites: A small boy in a Poke-world; Pokemon in Israel; How much is a Pokemon worth? Pokemon in France Pokemon goes to school Localizing Pokemon through narrative play; The multiple identities of Pokemon fans; Masculinity! maturity and the end of Pokemon Conclusion The rise and fall of the Pokemon empire

Autorentext
Joseph Tobin, ed.

Klappentext
"The contributors to this volume are the smartest scholars working today in the areas of global media and children's media. This book tells an entertaining and surprising tale of how the little Japanese Pokemon transformed children's culture and global media economics. The changes that Pikachu wrought are only the beginning of fascinating new trends in role-playing games, video games, cartoons, and toys and the accelerated spread of such fads via the Internet."--Ellen Seiter, author of" Sold Separately: Children and Parents in Consumer Culture"

Zusammenfassung
Discusses the phenomenon of Pokemon in a transnational and multidisciplinary perspective

Inhalt
I. Contexts and Issues
1. Introduction / Joseph Tobin 3
2. Structure, Agency, and Pedagogy in Children's Media Culture / David Buckingham and Julian Sefton-Green 1
3. Cuteness as Japan's Millennial Product / Anne Allison 34
II Global Circulation
4. How "Japanese" Is Pokemon? / Kiochi Iwabuchi 53
5. Localizing the Pokemon TV Series for the American Market / Hirofumi Katsuno and Jeffery Maret 80
6. Panic Attacks: Anti-Pokemon voices in Global Markets / Christine R. Yano 108
III Places and Practices
7. Initiation Rites: A Small Boy in a Poke-World / Julian Sefton-Green 141
8. Pokemon in Israel / Dafna Lemish and Linda-Renee Bloch 165
9. How Much Is a Pokemon Worth? Pokemon in France / Gilles Brougere 187
IV Pokemon Goes to School
10. Localizing Pokemon through Narrative Play / Helen Bromley 211
11. The Multiple Identities of Pokemon Fans / Rebekah Willett 226
12. Masculinity, Maturity, and the End of Pokemon / Samuel Tobin 241
13. Conclusion: The Rise and Fall of the Pokemon Empire / Joseph Tobin 257
Contributors 293
Index 295

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