Monitoring the News

Autorentext
Susan Bridge

Klappentext
Between 1988 and 1992 a technologically sophisticated entrepreneurial leadership at the Christian Science Monitor led a costly campaign to diversify beyond the failing newspaper into radio, the Internet, multimedia publishing, and the highest ticket item of all -- a CNN-style, 24-hour news and public affairs cable TV channel. In 1992, the entire enterprise came crashing down. Sue Bridge tells the whole story here, setting it in the historical context of Monitor journalism, beginning with the paper's founding in 1908, through the rise of television in the fifties and sixties, and ending with the effective loss of the Monitor as a significant voice in American journalism, at a time when thoughtful and balanced sources of information are increasingly lost in the mass communications marketplace


Zusammenfassung
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

Inhalt
Chapter 1 The Changing Business of News; Chapter 2 Tradition Is Not Enough; Chapter 3 Renewed Vision; Chapter 4 Sharpened Focus; Chapter 5 Setting the Course; Chapter 6 Launch!; Chapter 7 Clouds; Chapter 8 Collapse; Chapter 9 Perspective; Chapter 10 Epilogue Notes;

#	Onlineshop	Preis CHF	Versand CHF	Total CHF
1	Seller	0.00	0.00	0.00