Strategy for Business

Klappentext
`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business' - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).

Zusammenfassung
Provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?; Competition and Industry Effects; Resources, Capabilities and Core Competencies; Strategic Innovation and Firm Size; Organisational Structures, Learning and Knowledge Management; and the Global Information Economy.

Inhalt
SECTION ONE: DIFFERENT VIEWS OF STRATEGY
What Is Strategy? - Michael E Porter
Theories of Strategy - Richard Whittington
Of Strategies, Deliberate and Emergent - Henry Mintzberg and James A Waters
SECTION TWO: INDUSTRY EFFECTS
Analyzing the Industry Environment - Robert M Grant
Industry Evolution - Robert M Grant
The Firm Matters More Than the Industry - Charles Baden-Fuller and John Stopford
SECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIES
The Firm as an Administrative Organization - Edith T Penrose
Looking Inside for Competitive Advantages - Jay B Barney
Dynamic Capabilities and Strategic Management - David J Teece, Gary Pisano and Amy Shuen
SECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZE
Limits to the Learning Curve - William J Abernathy and Kenneth Wayne
Architectural Innovation - Rebecca M Henderson and Kim B Clark
The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
Strategic Innovation in Established Companies - Constantinos Markides
SECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENT
The Dynamics of Industrial Capitalism - David J Teece
Perspectives on Alfred Chandler s Scale and Scope
Absorptive Capacity - Wesley M Cohen and Daniel A Levinthal
A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management - Ysanne Carlisle
SECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMY
Global Strategy - Sumantra Ghoshal
An Organizing Framework
Increasing Returns and the New World of Business - W Brian Arthur
Global Strategy in the Twenty-First Century - George S Yip

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