Inventing the Electronic Century

Klappentext
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.



Autorentext
Alfred D. Chandler, Jr. is Isidor Straus Professor of Business History, Emeritus at Harvard Business School and the author of Shaping the Industrial Century (see page 28).

Klappentext
Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize-winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.


Inhalt
Preface to the Paperback Edition 1. Introduction: Concepts and Approach 2. Consumer Electronics: The United States - The Creation and Destruction of a National Industry 3. Consumer Electronics: Japan's Paths to Global Conquest 4. Mainframes and Minicomputers: The Computer Industry Created in the United States 5. The Microprocessor Revolution: The Computer Industry Recast in the United States 6. The National Competitors: Europe's Computer Industries Die, Japan's Industry Challenges 7. The Consumer Electronics and Computer Industries as the Electronic Century Begins 8. The Significance of the Epic Story Appendices Notes Index

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