The Business of Tourism

PART I: DEFINING AND ANALYSING TOURISM AND ITS IMPACTS
1. An introduction to tourism
2. The development and growth of tourism to the mid 20th century
3. Tourism since the mid-20th century
4. The demand for tourism
5. The economic impact of tourism
6. The socio-cultural impact of tourism
7. The environmental impact of tourism

PART II: THE TRAVEL AND TOURISM PRODUCT
8. The structure and organisation of the travel and tourism industry
9. Tourist destinations
10.Visitor attractions
11. The hospitality sector: accommodation and catering services
12. Tourist transport by air
13. Water-borne tourist transport
14. Tourist transport on land
PART III: INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM
15. The structure and role of the public sector in tourism
16. Tour operating
17. Retailing tourism
18. Ancillary tourism services

PART IV: TRAVEL AND TOURISM MANAGEMENT TODAY AND TOMORROW
19. The design and management of tourism services
20. What future for the tourism industry?
PART V: CASE STUDIES
Case 1: The Land of Lost Content: the appeal of the eccentric
Case 2: Strategies for national and local audience development at the Currency Museum of the Bank of Canada
Case 3: Brilliant Weekends: the concept and development of a new holiday programme
Case 4: Conserving a vulnerable historical artifact: the case of the SS Great Britain
Case 5: Ensuring visitor satisfaction at Warwick Castle
Case 6: Steppes Travel: a mid-sixe operator facing the challenge of change
Case 7: Ludlow Marches Food and Drink Festival
Case 8: Crime, safety and security: tourists' perceptions of South Africa
Case 9: [developing a trail between Detroit and Chicago] 

Klappentext
"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway’s accessible text has long been a classic and continues to be essential student reading."Dr Nigel MorganReader in Tourism StudiesUniversity of Wales Institute, Cardiff The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry – from small-scale local attractions to the world-wide appeal of major destinations.Among the key topics covered in the book are:-          the global economic, socio-cultural and environmental impacts of tourism-          technological change and its impact on the industry-          the historical and future developments of the industry-          the structure and sectors of travel and tourism-          further reading and references for more extensive study  Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of EnglandNeil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt’s Guides to Estonia, the Baltic Capitals and Tallinn 

#	Onlineshop	Preis CHF	Versand CHF	Total CHF
1	Seller	0.00	0.00	0.00