Plain Language and Ethical Action

This volume examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying a new framework to identify situations in which audiences will benefit from plain language, it offers in-depth profiles that show how six organizations produce effective plain-language content. A case study of a European group based in Sweden is included along with results from interviews with plain-language experts around the world. Intended for use in courses in information design, technical and professional communication, and other areas, it is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields.

Autorentext
Russell Willerton teaches in the technical communication program at Boise State University. He has published articles on visual communication, white papers in high-tech industries, and online health information.

Zusammenfassung
Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.

Inhalt

List of Figures
List of Tables
Series Editor Foreword
Preface
Acknowledgments

Chapter 1. Understanding Plain Language and Opportunities to Use It

Chapter 2. Overview of Ethics in the Technical and Professional Communication Literature

Chapter 3. Perspectives on Plain Language and Ethics from Professionals around the World

Chapter 4. Profile: Healthwise, Inc.

Chapter 5. Profile: Civic Design

Chapter 6. Profile: Restyling the Federal Rules of Evidence

Chapter 7. Profile: CommonTerms

Chapter 8. Profile: Health Literacy Missouri

Chapter 9. Profile: Kleimann Communication Group and TILA-RESPA Documentation

Chapter 10. Public Examples of Dialogic Communication in Clear Language in the 21st Century

Chapter 11. Conclusion

References

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