Reading Women's Magazines

Autorentext
Joke Hermes is a Lecturer in Media Studies at the University of Amsterdam.

Klappentext
Almost everyone has an opinion about women's magazines. But what do readers think? Why do they read them, how do they read them and what role do they play in their lives? In this highly innovative study, Joke Hermes examines women's magazines through the eyes of their readers. She explores the ways in which individuals use media products in their daily lives, as well as the interpretative repertoires they employ in order to make sense of media texts. Drawing on extensive interviews with readers (both women and men), Hermes shows that, for many readers, women's magazines are a genre that helps pass empty time, that are easily put aside when other things need to be done and that sometimes offer stories or information that may strengthen the reader for a while. Readers are, on occasion, empowered by magazines, which may provide them with the opportunity to imagine 'perfect selves.' While based on original ethnographic research, this book also covers a broad spectrum from Woman, Woman's Own and Cosmopolitan to feminist magazines and gossip magazines. The book provides both a detailed analysis of a particular media genre and an excellent introduction to the role of media products in the day-to-day lives of individuals.

Zusammenfassung
Presents a study of how people use media products, how they fit into their day-to-day lives and more. This book focuses on women's magazines, on how they are read and the role they play in their readers (mainly women's) lives.

Inhalt
Acknowledgements. Introduction. 1. Everyday Media Use. 2. Easily Put Down: How Women and Men read Women's Magazines. 3. Portrait of Two Readers. 4. Reading a Feminist Magazine: Fantasising the Female Homo Universalis. 5. Reading Gossip Magazines: The Imagined Communities of "Gossip" and "Camp". Conclusion. Bibliography. Index.

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