Untertitel:
Re-engineering the Global Automotive Industry
Autor:
Graeme P. Maxton, John Wormald
Herausgeber:
Cambridge University Press
Erscheinungsdatum:
04.11.2004
Examines the automotive industry, making recommendations for change and improved industry performance.
Autorentext
Graeme P. Maxton is Programme Director, Economist Conferences, Contributing Editor, Economist Intelligence Unit (EIU) and a Director of autoPOLIS Strategy Consultants. He contributes regularly to a variety of Economist Newspaper Group publications and is author of the EIU's World Car Forecasts, The Emerging Markets of Asia-Pacific and Asia-Pacific: after the Crisis. He is also co-author (with John Wormald) of the best-selling Driving Over a Cliff? Business Lessons from the World's Car Industry, 1994.
Zusammenfassung
Examines the important automotive industry, focusing on what can be done in response to more difficult market conditions, and making recommendations for change to safeguard future prosperity and to satisfy the industry's stakeholders. The book covers the development and possible future of this key sector in modern business.
Inhalt
1. From automania to maturity: in the main markets at least; 2. The problems that can be fixed: dealing with noxious emissions, traffic accidents and congestion; 3. The global resource challenges: energy and space; 4. A global industry: the changing international order; 5. The supplier industry: the catalyst for the profound changes to come; 6. The downstream sales and service sector: the coming revolution; 7. When the numbers don't add up: an industry that doesn't earn its keep; 8. Choosing a future for the automotive industry; 9. Time for a model change.
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