The Oxford Handbook of Managerial Economics

Zusatztext The Oxford Handbook of Managerial Economics is a must-have reference tool for business practitioners, consultants, and scholars. The editors have assembled a distinguished list of expert? Informationen zum Autor CT: Exide Professor of Sustainable Enterprise and Associate Professor of Economics, University of South Florida WS: Senior Fellow, The Independent Institute and and Frederick A. P. Barnard Distinguished Professor of Economics, University of Mississippi Klappentext The Oxford Handbook of Managerial Economics, the first of its kind, comprises 25 chapters contributed by leading scholars in the field who summarize the state of the art in managerial economics and point the way toward future areas of study for students, researchers and practitioners in all business-related disciplines. "The Oxford Handbook of Managerial Economics is a must-have reference tool for business practitioners, consultants, and scholars. The editors have assembled a distinguished list of experts--spanning over two-dozen areas of the field--to provide readers with a wealth of information and tools not found in basic textbooks."--Michael R. Baye, Bert Elwert Professor of Business Economics and Public Policy, Kelley School of Business, Indiana University "Since the early sixties, microeconomics has remained the main source of analytic tools for public and private decision making. This has generated a large area of activities in university curricula, scientific journals, and consulting conveniently known as managerial economics. In recent decades, the core foundation of microeconomics has considerably deepened. The field has enlarged both in scope--addressing totally new issues such as globalization, governance and social responsibility--and concepts--such as information asymmetries and behavioral economics. This volume, edited by Christopher Thomas and William Shughart, benefits from the most advanced academic developments thanks to the outstanding scholarship of its contributors. The broad perspective taken here is particularly welcome. It will be of considerable help to all of those who want to overcome the pitfalls of overspecialization both in theory and in applications."--Jean-Pierre Ponssard, Professor, Ecole Polytechnique, France Zusammenfassung The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the state of the art in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, comprising 25 chapters contributed by leading scholars and business consultants from around the globe, and drawing on the literature of, among others, economics, finance, industrial organization, marketing, behavioral psychology, game theory and auction theory, the Handbook summarizes cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and nonprofit enterprises. The problems addressed run the gamut from cost estimation, product development and promotion, optimal pricing strategies for network industries and make-or-buy decisions, to organizational design, performance pay, corporate governance, strategies for multinational corporations and the social responsibilities of business. Each of the managerial economics experts commissioned for the volume also identify the problems that are yet to be solved and thus point the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly,...

Autorentext
CT: Exide Professor of Sustainable Enterprise and Associate Professor of Economics, University of South Florida WS: Senior Fellow, The Independent Institute and and Frederick A. P. Barnard Distinguished Professor of Economics, University of Mississippi



Klappentext
The Oxford Handbook of Managerial Economics, the first of its kind, comprises 25 chapters contributed by leading scholars in the field who summarize the state of the art in managerial economics and point the way toward future areas of study for students, researchers and practitioners in all business-related disciplines.

Zusammenfassung
The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the state of the art in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, comprising 25 chapters contributed by leading scholars and business consultants from around the globe, and drawing on the literature of, among others, economics, finance, industrial organization, marketing, behavioral psychology, game theory and auction theory, the Handbook summarizes cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and nonprofit enterprises. The problems addressed run the gamut from cost estimation, product development and promotion, optimal pricing strategies for network industries and make-or-buy decisions, to organizational design, performance pay, corporate governance, strategies for multinational corporations and the social responsibilities of business. Each of the managerial economics experts commissioned for the volume also identify the problems that are yet to be solved and thus point the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies toward it can afford to ignore the analyses and the important lessons taught by the contributors to it.

Inhalt
Part 1: Nature, Scope, and Future of Managerial Economics
1. Managerial economics: Introduction and overview
2. Managerial economics: present and future
Part 2: Managing Demand and Cost Conditions
3. Estimating market power and strategies
4. Advances in production and cost frontier analysis of the firm
5. Supply chain design and risk management
6. Combinatorial Auctions
Part 3: Analytical Foundations of Modern Managerial Economics
7. Game and information theory in modern managerial economics
8. Issues in analysis of time, risk, and uncertainty
9. Behavioral economics and managerial decision making
Part 4: Pricing and Marketing Tactics and Strategies
10. Advances in pricing strategy and tactics
11. Product development and promotion
Part 5: Strategy and Business Competition
12. Market imperfections and sustainable competitive advantage
13. The new managerial economics of firm growth: the role of intangible assets and capabilities
14. Strategies for network industries
15. Internalization theory as the general theory of international strategic management: past, present and future
16. Competitive strategy in the nonprofit sector
Part 6: Firm Boundaries and Organizational Architecture

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